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The Puerto Rico Tourism Company (PRTC), founded in 1970, is a public corporation responsible for
stimulating, promoting and regulating the development of Puerto Rico's tourism industry.
MARKET
We market Puerto Rico as a tourism destination through advertising, public relations and promotional activities.
PROMOTE
We promote tourism among visitors and local residents and provide visitor orientation and technical assistance to investors.
REGULATE

We evaluate tourism facilities, establish standards of quality and regulate and oversee gaming operations.

PRTC has offices and representatives in the U.S. mainland, Canada, Europe and Latin America.

 


Read the Puerto Rico Tourism Company Law

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Mission

Our mission is to create and ease the implementation of public policy in order to make Puerto Rico a main and unique destination within the world tourism market.

We want to establish Puerto Rico as the focus of Caribbean tourism.

Vision

Project Puerto Rico as a leader in all of the components of economic development.

Board of Directors

  • Ing. Manuel Laboy Rivera, President
  • Carlos F. Amy
  • Nicole J. Rodríguez Erazo
  • Dr. Marcos F. Vecchini Lugo
  • Ricardo X. Ramos, Esq.
  • Roy E. Ramos Pérez
  • José M. Talavera del Valle, Esq.
Executive Team