General Overview of the PRTC
Puerto Rico’s strategic geographic location and economic incentives deliver unique advantages that few other locations can provide. The strength of Puerto Rico as an investment opportunity lies, among other things, on its political stability, its modern infrastructure, and a highly skilled bilingual workforce. We are the main air and sea access hub in the Caribbean with multiple weekly flight options to and from the United States and mayor cities in Latin America and Europe and ports that accommodate all types of vessels and cruise ships.
Puerto Rico remains ahead of the competition by offering a full range of options. The tourism industry has been identified as one of the economic engines with the most potential for growth. Our Tourism Incentive Program offers a flexible package of specific tax credits and exemptions that give a full scope of financial options. PRTC also assists investors in devising an adequate capital structure plan suited to the specific requirements of each tourism-focused project.
Our Organizational Structure
Executive Team

Carlos Mercado Santiago
Executive Director

María Margarita López Díaz
Deputy Director

Ana Leticia Vélez Santiago
Special Aid to the Executive Director

Leslie López Díaz
Public Relations and Communications Director

Lcda. Cármen L. Fernández Estebanez
Interim Director of Legal Department

Gustavo E. González Serrano
Chief Financial Officer

Walbert Pabon
Planning and Development Director
Board of Directors
Manuel Cidre Miranda, President
Lcdo. Ricardo X. Ramos
Sr. Roy E. Ramos Pérez
Lcdo. José E. Talavera Del Valle
Luis Umpierre
- Dr. Marcos Vecchini Lugo
Organizational Structure
The Puerto Rico Tourism Company (PRTC), founded in 1970, is an entity that remains operational within the DDEC (in the process of consolidation).
It is responsible for stimulating, promoting, and regulating the development of Puerto Rico’s tourism industry.
Offices
- Dirección
- Subdirección
- Asesoramiento Legal
- Recursos Humanos y Administración
- Planificación y Desarrollo
- Asuntos Fiscales
- Promoción y Mercadeo
- Servicios y Fiscalización Turística
